IZOD Brings the IndyCar Series a Strong Brand, Bright Future,And Vision For Growth!
Phillips-Van Heusen Corporation announced a multi-year agreement with the Indy Racing League for its IZOD brand to become the title sponsor of the newly renamed IZOD IndyCar Series. This mark’s the IRL’s first title sponsorship since 2001. A part of the announcement involves introducing a new logo and key partnership details, with additional activation, promotional plans and marketing initiatives to be revealed in the coming months. As we look to the 2010 Season we can be thankful for this good news!